But we need more options like this to start building the engine that will make them better and better over time. Undoubtedly, Brave Search is a work in progress and won't be as complete or as laser targeted as Google. It already offers an integrated private news reader in the browser, a new advertising system that is based on zero user tracking that allows for support of Brave and publishers without the tracking, and a firewall / VPN integration into the browser on mobile platforms. With the launch of Brave Search, the company continues a journey toward a more complete ability to detach a user's time online from Google's tendrils (yes, there are Google tendrils here on Byteside too, but if you use Brave you're already blocking them). The browser is a personal favourite, being built on the popular Chromium engine (so most every Chrome extension runs here too) while applying deep privacy enhancements to ensure you are not being tracked as you move across the web. The privacy-focused browser Brave is adding a new zero tracking alternative to Google to its line up of user-first software services.īrave, maker of privacy-focused Chromium-based Brave browser, has launched a new Brave Search engine at, offering a zero tracking alternative to Google.įor those who don't know Brave, the company – founded by Javascript creator and former CEO of Mozilla Brendan Eich and CTO Brian Bondy – has been offering its browser since 2015, with its full 1.0 release in 2019. Not a Brave Browser user? You can still use launches Brave Search beta for no tracking alternative to Google If those resonate with you, it’s worth a try. Openness: Brave Search will soon be available to power other search engines.Seamlessness: best-in-class integration between the browser and search without compromising privacy, from personalization to instant results as the user types.Transparency: no secret methods or algorithms to bias results, and soon, community-curated open ranking models to ensure diversity and prevent algorithmic biases and outright censorship.Choice: soon, options for ad-free paid search and ad-supported search.Independence: Brave has its own search index for answering common queries privately without reliance on other providers.User-first: the user comes first, not the advertising and data industries.Privacy: no tracking or profiling of users.Brave Search has some similarities to DDG (which has been my default for a couple years now), but it’s different in that it builds its own index vs relying on Bing and Yandex.

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