a 55% discount on its own devices like the Echo Show 5 (2nd Gen), the Echo Show 5 (2nd Gen) Kids, the Kindle Paperwhite and the Halo fitness band as well as discounts on Fire TV-compatible sets from companies like Insignia, Toshiba and Panasonic, alongside Amazon’s own devices. Amazon notes that Prime members will get early access to some of the Prime Day deals, ahead of the rest of the consumer pack, from from June 21.ĭeals will include discounts on Amazon’s own products - e.g. Prime Day is about boosting sales but it’s also about boosting something else: As its name implies, it’s one of Amazon’s special features reserved for members of Prime, its loyalty club where people pay an extra fee to get free shipping on various items, access to the company’s media streaming services and more.

In 2020, it delayed it to October in 2021, it moved up the date to June. However, Amazon had to adjust the schedule for Prime Day for the last two years because of the pandemic. Typically Prime Day is held in summer, a tactic to stir up activity to offset more traditionally sluggish sales activity in that period. Prime Day sales will be run in India, Saudi Arabia, Egypt, the United Arab Emirates and some other markets later this summer, the company said. The U.S., Amazon’s home turf, is the company’s focus point for this discount bonanza, but like “Black Friday”, Prime Day has gone increasingly global over the years, and so Amazon will also be holding Prime Day on the same day in at least 15 other countries, including Canada, China, Brazil, Germany, Japan, Mexico, the Netherlands and the U.K. Today, the e-commerce giant announced that Prime Day will run this year on July 12-13.

Prime Day, Amazon’s annual event where it and sellers on the platform discount a huge number of items for a burst of sales activity, is coming to a screen near you.

Prime day sale